“Generation Z,” “Gen Z,” “iGen,” and “centennials” are various names for the same generation: people born between 1997 and 2010. And since they are all now either teenagers or full-fledged adults and comprise the largest group of consumers, it’s time to seriously start thinking about how to market to them.
Reference:
https://veneratedigital.com/how-to-market-to-gen-z/